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Spring is a Marathon season. This year, more and more enthusiasts join in sometimes more than 20 races in a single weekend to anticipate Paris Olympic this year.

Recently, the phrase "Gen Z girls run marathon with assistance of smartwatch pace" rushed to be a hot search. It then immediately retorted by many runners, "Who runs a marathon without wearing a smartwatch?" In just a few years, smartwatches have evolved from a simple display gadget to an all-round life assistant. And consumer demand is also evolving towards diversification and personalization.

In this market, players including Apple, Samsung, Huawei, and more  fall in a fiery competition to boost sales of smartwatch in the wake that consumer electronics market has long been underperformance. Smart watch naturally became the immediately incremental market.

Question is: who on earth gravitate toward smartwatches, given that there remain broad space for improvement in aspects of product design, innovation of function and construction of eco-system.

I still remember the year when I first saw the Apple Watch Series 7, It blew me and several of my friends away by the large screen, that the dial plate didn't changed in size at all but was crammed with a bigger screen.

Surprise didn't haunt any longer. However an idea flared up uncontrollably, whether the industrial design of smartwatches is paving the same old way as cell phones - the screen-to-body ratio is getting higher and higher, and the appearance of each product is getting more and more similar.

Meanwhile, the characteristics of a watch as a wearable device are even more restrictive, having to fit the wrist and emphasizing comfort, which looks leaving manufacturers with only the choice of whether the dial is square or round.

On the contrary, smartwatch bands enjoy more options in design, be it innovative or experience friendly. They not only set smartwatches apart from traditional watches, but also relieve watch-makers from quagmire of 'optimum design solutions'.

Let's have some talks about smartwatch straps.

Smart wearables have become commonplace for quite a while. If you don't already have a smartwatch, now is the time to wear one.
Smartwatches bring all the potential benefits compared to smartphones. While a smartwatch doesn't guarantee that you'll necessarily exercise more or play with your phone less, it will offer an option to make life better, which might just be enough to change our lives.
In the past few years, the discussion about smartwatches has been shifted from "should I buy a smartwatch" to "which smartwatch should I buy". So are you still on the fence about whether to buy a smartwatch or not? Here are my reasons for buying a smartwatch.